1. Information We Collect

When you engage with us through our website or scheduling tools, we may collect the following types of information:

Personal Information You Provide:

• Full Name

• Phone Number

• Email Address

• Photography-related responses (e.g., types of photography, environments of interest, camera gear)

This information is submitted voluntarily by you for the purposes of booking, consultation, or service personalization.

2. How Information Is Collected and Store

Aptura Photography LLC does not store your personal information on internal servers. Instead, we use trusted third-party platforms to collect and store this data:

• Squarespace – for website forms and cookies

• Acuity Scheduling – for scheduling appointments and collecting intake form responses

These platforms securely store and manage the data in accordance with their own privacy practices.

3. Analytics and Tracking Technologies

We use tracking technologies to better understand how users interact with our website and to improve the user experience. These include:

• Google Analytics: Collects anonymized usage data such as pages visited, time spent on site, device/browser information, and referral sources.

• Meta Pixel (Facebook Pixel): Tracks user behavior for advertising and conversion tracking purposes, including actions taken after interacting with our content or ads.

These tools may set cookies in your browser or use other identifiers to collect data. The information collected is subject to the privacy policies of the respective providers.

For more details, please visit:

• Google Analytics: https://policies.google.com/privacy

• Meta (Facebook) Privacy Policy: https://www.facebook.com/privacy/policy

You may manage or disable cookies through your browser settings or opt out of certain tracking via:

• Google Analytics Opt-out: https://tools.google.com/dlpage/gaoptout

• Meta Ad Preferences: https://www.facebook.com/adpreferences/ad_settings

4. How We Use Your Information

We use the information you provide to:

• Schedule and confirm consultations and services

• Tailor our services based on your photography interests and experience

• Contact you with updates related to your appointments or our offerings

We do not sell, trade, or rent your personal information to third parties.

5. Cookies

Our website and third-party platforms (Squarespace, Acuity, Google, Meta) may use cookies to enhance site performance, enable functionality, and support analytics or advertising features. By using our website, you consent to the use of such cookies unless you disable them in your browser settings.

6. Communication and Opt-Out Options

Communications related to appointments and service updates may be sent via Squarespace or Acuity Scheduling. These platforms may provide unsubscribe links or communication preferences within their system. Aptura Photography LLC does not control these settings directly, and we encourage users to manage their preferences via the links or instructions included in those communications.

7. Third-Party Services Disclaimer

While we strive to partner with reputable service providers, we are not responsible for the privacy practices or data handling of Squarespace, Acuity Scheduling, Google, Meta, or any other third-party service. Please consult their privacy policies for additional information.

8. Future Data Collection

Aptura Photography LLC may expand its services over time and, as a result, may begin collecting additional types of personal or usage information to better serve our clients. While it is our policy to update this Privacy Policy before or at the time any new data is collected, we also want to act in good faith and maintain transparency.

Any future data collection will be guided by the same principles outlined in this policy:

• Information will only be collected for legitimate business purposes.

• Data will never be sold or traded to third parties.

• Collection methods will prioritize user consent, transparency, and security.

If you have any questions about potential data usage, you are always welcome to contact us.

9. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with the revised “Effective Date.”

10. Contact Us

If you have questions about this Privacy Policy or your personal information, please contact us:

Aptura Photography LLC

Support@ApturaPhotography.com

12645 Olive Blvd, Suite 200

St. Louis, MO 63141